Maggi noodles is the reason we are so lazy.

How did Maggi take over our lives and become such a preferred “anytime snack”? This can probably be attributed to the fact that Maggi is one of those brands that gets you when you are really young, and more or less stays in your kitchen cabinet for the rest of your life, since your kids would go through the same thing, at a different time in your life of course. Strikingly, you may also find similar behavioral patterns in cigarettes or chocolates; fortunately, the only difference is that Maggi isn’t such an addiction or looked down upon by society or calorie Nazis.

When I was younger, I ate Maggi just to join a particular Maggi club. They made me mail them logo cut-outs from Maggi packets and in return they'd sent me little cardboard toys that would fly with much effort. Kids nowadays eat Maggi even without such innovative incentives, since it's the first thing they learn about their kitchen after getting to know where the Bournvita, or pack of biscuits is stored. I'm sure that can be exciting to some age groups, and that’s definitely more like an intellectual upgrade to kids who would otherwise spend their time dressing up Barbie dolls.

Leaving breakfast cereal aside, Maggi is the only ready-to-cook food that most parents let their children eat with very little fuss, since they probably consider it a better alternative to living through the risks of letting them eat at the road side Bhel or Dhabeli walla where the guy just mashed potatoes with the same hands that went down other “inappropriate” places a few minutes ago, and go down there multiple times through every single working day otherwise. Besides, they made a little kid go “Taste bhi! Health bhi!” in their ad. And Maggi screams of how healthy it is.. With Calcium, Atta et al mentioned all over their covers anyway. And if that wasn’t enough they decided to run a campaign showing passport photos of normal, healthy looking people, like the ones from the flat next door, on their covers describing how they like their Maggi. Smart idea, considering there are similar situations where smoking a cigarette, drinking tea or eating a chocolate bar fits in just perfectly instead of eating Maggi.

Leaving aside the fact that the marketing dept. and the agencies are obviously doing a great job in making you believe that Maggi is really healthy, deep down in your intestines, you do know it's not. The real reason for Maggi and its awesomeness is our laziness, and not wanting to cook anything else at that hour. You know, every time someone comes home hungry late at nigt, the google recipe cook in you dies a little. THAT is where Maggi comes in.. And then at some point in time also came this discovery of adding vegetables and various other ingredients to simply make the Maggi taste better.

Also, Maggi has a predefined taste. So what you expect is what you get. Unlike calling for Biryani from the new restaurant one hungry night only to find that it had too much salt or the delivery boy visited 10 other houses before finally blessing you with his visit.

And then, one of the major reasons that Maggi works for some people is because they simply don’t know how to cook anything else. And they do not know how to cook anything else mostly because Maggi fits in from time to time preventing them from ever broadening their horizons.

And finally, with Google, Facebook, and the whole lets eat out or order online thing coming in to play, maggi, even though was invented at a time when there was no convenience of online shopping or google, somehow goes well with this generation that swears by everything that quick, and easy-to-cook. Easily DIY.

To conclude, if you read the pointers above, all of them point towards the same notion- We are lazy, hence we love to eat Maggi. And Even after reading this amazing blog post, or conclusive report on why we love Maggi so much, if you still end up making Maggi tonight because you only genuinely crave for the Maggi Masala taste, it only means the ads and the photo mug shots on the cover don’t mean anything to you. You my friend are a true Maggi lover. And a lazy person too.